However, I had a breakthrough and realized that video content resulted in better engagement with my audience so I decided to pivot in that direction completely in January 2017. was originally like any other meme account on Instagram where I was posting text and picture memes. In one favourite he expresses fury that Christians are sending solar-powered bibles to Haiti.I mainly started by sharing the content I liked and enjoyed. There was no real technology or thought to it at the time except to get the best and funniest things I saw up first. He erupts when he hears about Donald Trump’s presidential bid and complains about the popularity of Pokemon Go. You’ll see how Hitler freaks out over global warming. This readaptation is what makes video memes such a generative phenomenon.Ī YouTube search for “Hitler Finds Out” or “Hitler Reacts To” yields thousands of videos. They copied and pasted, cut and inserted, and most importantly, they re-subtitled. When you add the move from drama to comedy, it gets a whole lot trickier.Ĭreative minds adapted Hitler’s German outrage. It’s a tricky leap when it comes to a figure like Hitler. The parodies – and our reactions – show what happens when cultural items move from one context to another. A legion of keyboard warriors around the globe lifted the scene from the original film at the time studios and film festivals were using it widely to promote Downfall.
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